Privacy Policy

Last Updated:

At Scentedphflameon, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, in compliance with UK data protection legislation.

Information We Collect

We collect information that you provide directly to us, including:

Name and contact information (email address, phone number, mailing address)
Information you provide when contacting us through our contact form
Order information and transaction details
Any other information you choose to provide

We also automatically collect certain information when you visit our website, including:

IP address and browser type
Device information and operating system
Pages visited and time spent on pages
Referring website addresses

How We Use Your Information

We use the information we collect to:

Process and fulfil your orders and requests
Respond to your enquiries and provide customer support
Send you marketing communications with your consent
Improve our website and services
Analyse usage patterns and trends
Prevent fraud and ensure security
Comply with legal obligations

Legal Bases for Processing (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we process your personal data based on the following legal grounds:

Consent: When you have given clear consent for us to process your personal data
Contractual necessity: When processing is necessary for the performance of a contract
Legal obligation: When processing is necessary for compliance with a legal obligation
Legitimate interests: When processing is necessary for our legitimate interests, provided these do not override your rights

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority set up to uphold information rights.

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

With service providers who assist us in operating our website and conducting business
When required by law or to respond to legal process
To protect our rights, property, or safety, or that of our users
In connection with a business transfer or merger

Data Protection

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure.

Your Rights and Options

You have the following rights regarding your personal information:

Access: Request access to your personal data
Rectification: Request correction of inaccurate data
Erasure: Request deletion of your personal data
Restriction: Request restriction of processing
Data portability: Request transfer of your data
Objection: Object to processing of your data
Withdraw consent: Withdraw consent at any time

To exercise these rights, please contact us using the information provided in the Contact Information section.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and UK data protection requirements.

Data Retention Periods

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymise it.

Third-Party Services

Google Ads Conversion Tracking

We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. This service may place cookies on your device to track conversions.

Remarketing

We may use Google Ads remarketing to show you relevant advertisements based on your previous visits to our website.

Google Analytics

We use Google Analytics to analyse website traffic and user behaviour. This service uses cookies to collect information about how visitors use our website.

Google Maps API

If we use Google Maps on our website, the Google Maps API may collect location information and other data in accordance with Google's Privacy Policy.

Use of Cookies

We use cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and personalise content. For more detailed information about our use of cookies, please see our Cookies Policy.

Policy Updates

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically.

Contact Information

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Scentedphflameon
54-56 Headingley Ln.
Headingley
Leeds LS6 2BP
United Kingdom
Phone: +441132444666
Email: admin@scentedphflameon.world